Archive for the ‘Sales thoughts from a sales professional’ Category

Is Your Sales Team Ready To Do It All Over Again?

Monday, November 23rd, 2009

I know . . . we just talked about our “Sprint To The Finish – 2009″ and here we are asking you about 2010.  But as we have said – Extraordinary Times Require Extraordinary Actions.

It has been a rough year on your sales team – even for those who have successfully navigated through this tough selling environment.  As you close out 2009, you need to have an eye toward what happens next and how that affects members of your sales team.

What has been the emotional toll of 2009 on your sales team?

No sooner do we “Sprint To The Finish” then before your sales team can take a deep breath, they find they have to start all over again with Year-To-Date Sales at 0!  The question now is – does each member of your sales team have enough fire and desire to make sure 2010 starts on a more positive note? How do you get them re-energized for the New Year?

Many of our clients are scheduling Sales Kick-off Meetings and incorporating our Sales Attitude Assessment into those meetings so that we can help re-energize each member of the sales team.

If you haven’t planned your 2010 Sales Kick-off Meeting, call me.  We can help you launch 2010 with a positive and meaningful meeting.

Sprint To The Finish Line – 2009

Monday, November 23rd, 2009

The finish line is in sight to the end of what for many sales professionals and many sales organizations has been one of the toughest years we have ever experienced.  I know we all can’t wait for 2009 to come to an end as we look for 2010 to mark a better business climate.  It can’t get any worse – can it? (We’ll see. But don’t get caught by surprise!)

This time of year always has its challenges – fewer sales days for that final dash to try to make sales goals for the quarter and for the year.  As Ken Thoreson pointed out in our last newsletter, you need to

1. Count the days – know how many selling days remain – create a sense of urgency with your sales team. Stay focused on your sales goals.

2. Leverage your resources – use your inside sales, customer service, and technical team members to increase customer contact.

3. Plot closing strategies – create and look for reasons for prospects to take action now instead of putting action off “until after the holidays”.

4. Increase call activity – shorten the time between follow-up calls.  Provide your sales team with meaningful information to take on each sales call.

5. Keep prospecting.  Some sales projected for 2009 will always spill over into January, but you need to take action NOW to make sure the pipeline is full of prospects for February and March.

In spite all the economic bad news of this “New 21st Century”, we still have much to be thankful for.  I wish you and your sales team a Happy Thanksgiving!

And You Wonder Why So Many Businesses Fail!

Wednesday, October 7th, 2009

I just witnessed what had to be the WORST sales call I think I have ever seen.  I was meeting with one of our strategic partners when two salesmen walked into his lobby.  They approached us and here is a word for word transcript of what happened:

Sales Rep # 1:  “Hi.  I’m with (name withheld).  You wouldn’t want to buy a cabinet, would you?”

Answer:  “No, not really.”

Sales Rep # 1:  “How about some things to put in the cabinet.  We have those, too.”

Answer:  “No.”

Sales Rep #2:  “How about getting your carpets cleaned?  We do that, too.”

Answer:  “It must be pretty rough out making sales calls today.”

Sales Rep #1:  “You got that right!  We are just out casing out the area (actual wording) to see what businesses are in the area.  Here’s my business card.  Let me put my cell number on it for you.  Call me if you ever need a cabinet or anything to go in it.”

Sales Rep#2:  “And here’s my card if you ever need your carpets cleaned.”  (Note:  There were no carpets in the lobby – just a tile floor!)

These two guys then left and walked out to the back of the van they were driving.  I thought at least they would go knock on other doors in the office park.  But they stood there for about 15 seconds, then got in the van and drove away.

I promise you.  This is what happened.  The van, by the way, had their company’s name and logo on the side.

Here is the classic example of a company putting sales reps out making sales calls with NO sales training, no strategy, and no planning other than to go make calls.  Some business owner is paying two sales reps, their gas, the expense of a company van, and the cost of business cards to go through the above routine! 

Oh, yes.  I did collect their business cards and I will call the owner of this company.  But I can tell you now what I will hear.

“We don’t have the money to provide sales training for our reps.  They are on straight commission anyway, so it’s really not costing me anything.”

And you wonder why so many businesses fail!